Halcyon
Year
Client
Industry
Services
Brand Identity
Copywriting
Logo
Motion
Naming
Stationary
Wayfinding
Website
Navigating you every click of the way!
Halcyon was founded to help businesses maximise the value of their cloud technology and IT needs. With a customer-focused approach, they help clients feel at ease as they navigate complex IT challenges. Halcyon offers tailored consulting and managed services, providing hands-on support for large organisations, while delivering comprehensive IT solutions to SMBs.
The rebrand aimed to align Halcyon's visual identity with their core values of quality and customer focus. The original logo and branding felt outdated and unclear, so the new design aimed to clearly communicate their range of services. The refreshed brand, with upgraded colours and imagery, now conveys Halcyon’s dedication to quality, support, professionalism, and delivering real value.
The logo is constructed from cursors, a symbol of navigation, reflecting the company's commitment to guiding customers towards IT solutions. The cursors rotate to evoke forward momentum, while the multiple cursors signify collaboration and partnership.
The website was redesigned to ensure clients of all sizes can easily navigate their offerings, with a streamlined experience for startups, large enterprises, and those seeking essential business services.
