Amorey Typeface
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Copywriting
Typography
Amorey: a bad, compelling and modular character set.
Amorey is a bold, compelling, and modular typeface showcased in an 8-panel type specimen. Inspired by Jurriaan Schrofer’s passion for modular, structured typography, Amorey adopts the same experimental approach. By studying the anatomy of each character, it emphasizes curves, bowls, and counters in a dominant yet minimal way. The use of semi-circles, simple lines, and rounded edges creates a striking contrast, resulting in bold and unique designs.
The name "Amorey" was chosen to reflect the bravery and power of the typeface. With 10 variations across different weights and styles, Amorey offers designers the flexibility to adapt to a wide range of creative needs while showcasing each letter’s unique features in a bold, structured format.
Following Jurriaan Schrofer’s techniques, Amorey uses a grid system to guide the design of its modular letterforms. By accentuating curves, bowls, and counters, I’ve emphasized the anatomy of each character, creating a bold, structured, and harmonious design through the use of simple lines and semi-circles.
Amorey’s letterforms offer versatility with different weights and two main variations — smooth rounded edges for fluidity and squared edges for a modern, angular look. This flexibility allows the typeface to adapt to various design needs while retaining a cohesive, modular structure.
